Keeping your affiliates well-informed about what’s happening in your company is a really important factor contributing to their success. And since their success is your success, you should really pay attention to maintaining effective communication.
Publishers should know about upcoming promotions, planned campaigns, or changes to your company’s branding. Also, affiliates shouldn’t miss any information about product updates, new features, or entirely new products or services added to your offering.
And this article will help you with the latter, i.e. announcing a product or service launch. We have created five email templates for you to use to inform publishers about a new product or service release.
Launch announcement emails sent to affiliates vs. regular launch announcements
Product announcement emails addressed to affiliates are different from launch emails sent to your customers or potential buyers. Communication with your clients is purely promotional, intended to build excitement and generate sales, while messages to publishers should be more specific and informative.
Such emails should also help affiliates plan their work ahead of time and, if possible, provide them with all of the necessary assets to promote the new product or service effectively. That doesn’t mean messages informing about a launch must be short and boring; it’s important to make publishers feel excited about the new project and new opportunities. However, remember to keep the right balance in your communication to make sure affiliates know and have everything they need to spread the word about your new offering.
Product or service launch announcement email subject line examples
- Meet the new…
- It’s finally here!
- [Product/service] launch announcement
- A new way [to do something]
- An entirely new [product/service] is here…
- Get ready for the new [product/service]!
- The new [product/service] will be available for you soon
- Test it before we tell the World about it!
- You will love our new [product/service]
Product or service launch announcement email template ideas
Product or service launch announcement email 1
Hi [name]!
We can finally share it with you! In less than [X] [days/weeks/months], we will be releasing a brand new [product/service].
Your contribution to the growth of [company name] is greatly valued, that’s why we are letting you know about the launch before the news is announced to our customers.
We will make it possible for you to test [product/service name] in about [X] [days/weeks/months].
Before that, Please take a moment to read about [product/service name] and check out the promotional assets that we have created for you to use:
[Link to product/service page]
[Link to promotional assets]We hope you will love [product/service name]!
You can always contact us if you have any suggestions, questions, or feedback.
Best,
The [affiliate program name] Team
Product or service launch announcement email 2
Dear [name],
Say hi to our new [product/service], which we will be launching on [specific date].
We’re sure that both you and your followers will love [product/service name]!
[For physical products]: You’ll get a package from us early next week so that you can test [product name] before it hits stores.
[For digital services]: You’ll get access to [service name] early next week so that you can test it before it’s available to the wider public.
You can read more about [product/service name] here. If you have any feedback, please don’t hesitate to share it with us.
Cheers,
The [affiliate program name] Team
Product or service launch announcement email 3
Hey [name], The big day has come when we’re finally launching [product/service].
It’s something that our customers and our whole company have been waiting for for quite some time. We hope that you are as excited as we are!
The release of [product/service name] means new opportunities for you. We’re sure that promoting [product/service name] will be really easy, and that convincing customers to buy it will be a breeze!
To help you get to know [product/service name] better, we have created a few videos presenting its benefits and discussing the Unique Value Proposition:
Link to the first video
Link to the second video
Link to the third videoEach video lasts 15 minutes and is packed with practical tips on how to promote [product/service name] to your followers.
You will be able to test [product/service name] early next [week/month].
Let us know if you have any questions!
Thanks,
[email sender’s name and position]
Product or service launch announcement email 4
Hey there, [name]!
Do you remember an email we sent to you [X] [days/weeks/months] ago saying that we are preparing something big?
Let us refresh your memory – we’ve been working on a new [product/service] that [description of the product/service and why it’s unique/valuable on the market].
Today we can share some good news with you – [product/service name] is ready to be released! It will be publicly available in approximately [X] [days/weeks/months].
Our new [product/service name] is complementary to the following [products/services]:
Complementary [product service] 1
Complementary [product service] 2
Complementary [product service] 3
…This means it will provide many opportunities for cross-selling through your existing campaigns.
How does that sound?
Please share your feedback about our new [product/service] with us!
Have a wonderful day,
The [affiliate program name] Team
Product or service launch announcement email 5
Hey [name],
We are proud and excited to announce the launch of our new [product/service].
Our product and development teams spent months working on this project, and we are happy we can finally share it with you.
[Product/service name] is [short description of the product/service].
Please keep this information confidential until our promotional campaign kicks off. We will inform you about the campaign start date in a separate email.
In the meantime, we encourage you to read more about [product/service name]:
Link to product/service page
Technical specifications
FAQ sectionIf you have any questions about [product/service name]’s features or any suggestions for us, shoot us an email at [email address].
Best,
The [affiliate program name] Team
