Key Features
About Dognet Affiliate Network
Dognet is managing more than 1000 affiliate campaigns, and more than 6000 partners are operating within the system. Their primary focus is on e-commerce affiliate marketing.
From Slovakia to Central Europe
Dognet Affiliate Network is originally a Slovak affiliate network that has provided affiliate marketing services in Central Europe and the Balkans since 2013. Today, Dognet manages more than 1,000 affiliate campaigns across over 10 European markets, boasting a roster of 6,000+ active partners.
They handle campaigns for massive household brands like Decathlon, Lidl, Gymbeam, Disney+ and Möbelix. While their primary focus today is heavily rooted in e-commerce, Dognet’s early days featured a diverse mix of CPL (Cost Per Lead) and CPS (Cost Per Sale) campaigns, particularly in the finance sector. To handle this dynamic growth, they needed a platform they could trust from day one.
Starting with a blank slate
When the Dognet team first launched their network, their immediate priority was finding a platform they could trust to handle their ambitious goals from day one. They needed a system ready to support a multi-region, multi-currency operation right out of the gate.
Because they were running a diverse mix of campaigns, including their early focus on finance offers, flexibility was just as important as reliability. The ultimate goal was to secure a tracking solution that met their immediate needs while giving them the freedom to build their own unique internal processes on top of it.
Since its inception, Dognet has been the go-to place for affiliate campaigns from Slovakia, the Czech Republic, Hungary, and later the Balkans. We build it on excellent service to both advertisers and publishers. We have been using the Post Affiliate Network platform since the inception of the network.Štefan Polgári, co-founder of Dognet
A foundation built for networks
After evaluating the market, Dognet chose Post Affiliate Network (PAN). It provided the exact infrastructure required to launch a regional network with confidence.
Over the years, several core features became vital to Dognet’s daily operations:
- The “old” API: A highly robust API that allowed Dognet’s developers to pull data and build custom processes seamlessly.
- Advanced tracking methods: Ensuring every click and conversion was accurately recorded across different borders and campaign types.
- Mass payments: A critical feature for a network paying out thousands of publishers regularly, saving countless hours of administrative work.
- Customizable interfaces: Allowing Dognet to tailor the merchant and affiliate dashboards to fit their brand experience.
Implementation
Because Dognet was building their network from the ground up, the implementation of PAN was a foundational step.
The setup proved to be remarkably straightforward. According to the team, integrating clients into the system was “quite easy”, allowing Dognet to focus on recruiting publishers and acquiring advertisers rather than wrestling with complicated onboarding tech. They took the base system and, over time, adapted it to fit their unique procedural needs perfectly.
A decade of reliability
The ultimate test of any software is time, and Post Affiliate Network has passed that test for Dognet. For over ten years, the platform has been a stable, “proven over the years” engine for their business.
The Dognet team highlights that they have never experienced any significant issues with the platform. When custom solutions were needed, the immediate support from the PAN team was always there to keep operations running smoothly. It provided the exact stability required to scale from zero to thousands of partners.
Evolving with the enterprise
As Dognet has matured, its business model has shifted. Today, they are a massive, highly specialized pure e-commerce network. Because Post Affiliate Network is designed to handle a wide variety of affiliate models (not just e-commerce), Dognet has reached a scale where they are beginning to transition toward a proprietary, custom-built solution tailored exclusively to their hyper-specific e-commerce workflow. However, moving to a custom build doesn’t mean completely severing ties with the platform that helped them grow.
We have been using Post Affiliate Network for a long time and were not looking for another solution. Although we will be transitioning to a different business model and service, we are counting on Post Affiliate Network as part of our ecosystem for years to come.Ondrej Takáč, CTO Dognet
Dognet’s journey from a local startup to a major European player proves the power of having a reliable tracking partner. When asked if they would recommend the platform, their answer is clear:
If someone is looking for a stable system to manage an affiliate network, we recommend PAN.Dognet team
For businesses launching an affiliate network, especially those looking for versatility beyond just standard e-commerce, it remains a top-tier choice.
