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Affiliate programs of digital tools

Undertaking any kind of marketing activity or project requires lots of preparation. This preparation should include thorough competitor research and benchmarking. In addition, it’s always worth checking industry standards and best practices, as well as learning from the experience (and mistakes) of others.

This approach should also apply to affiliate marketing and setting up your own program. To help you compare your plans and strategy with other organizations, we checked out several popular recurring affiliate programs of digital tools. Then, we picked the ones that stood out with high commission fees, long cookie durations, or by attracting thousands of affiliates per month. Keep reading to get to know which are, in our opinion, valuable sources of inspiration and popular among affiliates.


Affiliate programs of digital tools

Shopify has over 500,000 clients in 175 countries and generated nearly $3 billion in revenue in 2020, an 86% increase compared to 2019. So after joining their program, you can simply promote Shopify’s suite of tools to people willing to start an online store and earn a pretty nice income.

Shopify will help you manage a successful eCommerce store from website creation to shopping carts, store management, SEO, and much more. Shopify’s commission structure is very similar to the variety of products that you can promote.

You can now sell the suite package and set up stores for clients through Shopify, and in return, you will earn a 20% monthly commission when a store subscribes. In addition, with the standard affiliate link promotion, you can get a bonus worth 200% of the monthly subscription fee per referral (sic!).

Program features:

  • Comes with High-Ticket products.
  • Cookie duration – 30 days.
  • Commission rate: 20% plus up to $2,400 per sale, 200% sign-up bonus.
  • Recurring commission fees for developing stores along with Shopify Plus Referral.


Affiliate programs of digital tools

SEMrush is an all-in-one marketing tool set for digital marketers. The company offers a wide range of superb features suitable for technical SEO audits, rank tracking, and competitor research.

There are many SEO-focused tools on the market, but after using SEMrush, you definitely won’t look for other solutions.

Impact Radius runs the SEMrush affiliate program. By joining it, you get the chance to be paid at every step of the buyer journey: you earn $200 for every new SEMrush subscription sale, $10 for a new lead, and $0.01 for a new sign-up.

Program features:

  • High monthly recurring commissions.
  • Cookie duration – 120 days.
  • SEMrush provides promotional material packages.


Affiliate programs of digital tools

This tool falls under the umbrella of web hosting. Kinsta offers managed WordPress hosting for WordPress websites. It can also perform daily backups and free website migrations and provide top-notch security like Fort Knox.

It offers recurring affiliate commissions of “only” 10%, but that’s still a greater fee than any other web hosting company on the market.

Program features:

  • A variety of promotional materials are provided.
  • Lifetime value of referrals.
  • Cookie duration – 60 days.
  • Comes with an exclusive sign-up bonus along with recurring affiliate commission fees.
  • Commissions of up to $500 per referral and 10% monthly recurring lifetime commission fees.


Affiliate programs of digital tools

Instapage is a powerful landing page platform that helps businesses increase their conversion rates.
Instapage offers recurring commission fees of 30%. The price of their products is relatively high, which is why you can make healthy profits just by promoting their software. The price range starts from $79 and goes up to $229.

Program features:

  • High recurring monthly commission fees.
  • Cookie duration – 120 days.
  • It has accurate and reliable tracking software.
  • 50% revenue share on the first payment along with a 30% recurring commission.


Affiliate programs of digital tools

Etoro is the world’s leading social investment network on which you can trade and invest in stocks and currencies. It has built-in technology that allows you to copy the trading strategies of some of the most successful investors.

This program will pay you when any customer completes the sign-up process and makes a deposit through the Etoro platform. In addition, it offers unique banners, widgets, videos, and landing pages ready to be used for affiliate marketing activities.

Program Features:

  • Etoro has paid out well over $87,580 in commission fees (as of July 2021).
  • Detailed, fast, and easy-to-use reports.
  • A commission rate of $160 for every customer who completes a deposit through the platform.


Affiliate programs of digital tools

Chances are you have not come across this affiliate program. It’s a subscription software that helps business owners increase their conversations and sales by using more influential social proof.

It uses a simple and powerful pop-up window to let website visitors know that someone else has recently signed up/purchased a product. You can see it’s a simple concept, but trust us, Proof results in a considerable increase in business conversions.

Its affiliate program offers a 30% recurring (monthly) lifetime commission each month for every customer you bring on board. However, the company only awards commission fees for paying customers, so you won’t get any income for trials or leads (unlike, e.g., in the case of the SEMrush affiliate program).

Program features:

  • High recurring monthly commission fees.
  • A 14-day free trial period just before signing up or paying for an account.
  • Commission rates of 30% up to $51.60 per referred customer monthly.


Starting an affiliate program is not that challenging. However, getting it to thrive and attract both affiliates and clients is not so easy. To make sure your affiliate activities bring the desired results, remember the three pillars of a successful affiliate program: attractive commission rates, good organization of the operational aspects, and constant, non-monetary motivation of affiliates.

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