What is a cookie?
A cookie is a data or code, that is stored in a computer by a website. This cookie contains information to identify a user when he comes back to a certain website. It stores login information or information about user’s interests.
An affiliate cookie is a little bit different. It contains information about affiliate accounts like his ID, banner ID and more. This information is important and the commission can not be assigned to an affiliate without it.
Every affiliate cookie has a lifetime, which defines a length of the relation between an affiliate and guest. During this time, affiliates receive a commission for the sale or other action. It is important to set the right cookie time in your affiliate program. Read our article and learn more about it.
Topics
- Cookies in Affiliate Marketing
- Importance of Cookies in Affiliate Marketing
- Choosing Brands with Cookie Lifetimes
Video summary
This video is a part of the Travel Payouts 101 series, focusing on travel affiliate marketing. The video explains the concept of cookies in affiliate marketing, their importance, and how they work. Cookies are files stored on visitors' computers after they click on affiliate links, helping brands track where visitors and sales come from. Cookies ensure that all sales are tracked and attributed to the affiliate partner. The video uses an example of promoting a hotel in New York, where a cookie is dropped on the visitor's computer once they click on the affiliate link. The cookie lasts for a specific duration, typically ranging from one session to 365 days. The video advises affiliate marketers to choose brands with longer cookie lifetimes, but highlights that even a shorter duration can work if visitors are ready to make a purchase. Finally, the video concludes the Travel Payouts 101 series and encourages viewers to implement the strategies and tips shared throughout the series.
Frequently Asked Questions
How does Google use cookies?
Google uses cookies in order to collect data about how users interact with their services. This data is then used to improve the user experience by tailoring content and ads to the individual user.
How can I manage cookies?
You can manage cookies by setting your browser to refuse cookies, delete cookies, or alert you when a cookie is placed on your device.
How long does an Amazon affiliate cookie last?
An Amazon affiliate cookie lasts for 24 hours.
QuestionScout Affiliate Program
Learn about the QuestionScout Affiliate Program's key details, campaign restrictions, rules, commissions, and more before you join.
QuestionScout Affiliate Program
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